Our Story

As a new mother, I had trouble finding the products I wanted for my baby boy when he was a newbie and after failing to find what I was looking for in retail stores nearby, I would spend hours online to then finally find what I wanted from numerous different online stores from all over the world and paid big amounts of shipping costs and some would not even ship to my destination. From there, I came up with the idea that I wanted to make it easier for mothers to find all the beautiful stuff out there by creating ONE online store that has everything and especially featuring smaller companies that have gorgeous products but can be difficult for a mother to find. I love working with small businesses, many run by amazing mumpreneurs, and we try and grow our brands together.
We will not have exactly "everything" today from the start but that is the goal for the future - to stock everything you need for when you have a baby. We want to become the only place you need to shop at. Our goal is to make it easier for mothers and also to give extra exposure to different brands that might have trouble getting their products out there. 

I, Louise Carter, the founder of Baby Luno, am currently located in Melbourne, Australia but am originally from Sweden and therefore we stock products from brands from all around the world as I like to source the best products that I have fallen in love with throughout the years no matter where they are located. I have a 3-year old and a 1-year old that are both full of energy - both boys. I LOVE babies! 

If you are looking for a certain product and we don't have it, please let us know and we would love to look into it! Contact us at 

Do you have your own baby brand and want to feature your products on Baby Luno? Please contact us at  

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